Housing Market January 4, 2025

Picture Perfect: How Photos, Videos, and Drones Sell Homes Faster and For More

Investing in professional photos, videos, and drone footage can significantly enhance your home’s appeal to potential buyers, leading to faster sales and potentially higher offers. Here’s how each element contributes:

📸 Professional Photography

  • Faster Sales: Homes with high-quality photos sell 32% faster than those with standard images.
  • Higher Prices: Listings with professional photos can command prices between $934 and $116,076 higher than comparable listings with lower-quality images.
  • Increased Views: Properties featuring professional photography receive 61% more views.

🎥 Video Marketing

  • Enhanced Engagement: Listings with videos attract 403% more inquiries than those without.
  • Seller Preference: Approximately 73% of homeowners are more likely to list with a realtor who uses video to market their property.

🚁 Drone Footage

  • Accelerated Sales: Homes with aerial images and videos sell 68% faster than those without.
  • Comprehensive Property View: Drones provide unique perspectives, showcasing the property’s surroundings, landscape, and neighborhood, offering potential buyers a holistic view.

💡 Conclusion

Incorporating professional photography, videography, and drone footage into your home-selling strategy can:

  • Attract More Potential Buyers: High-quality visuals capture attention and generate interest.
  • Facilitate Faster Sales: Enhanced listings can reduce time on the market.
  • Potentially Increase Sale Price: Better presentation can lead to higher offers.

Investing in these marketing tools is a strategic decision that can yield substantial returns in the competitive real estate market.